Edward Heal

Detergent T-Shirts
Self-Initiated for Persil

Problem:
Create an exciting new way to promote / advertise
Persil washing detergent.

Solution:
Washing detergent contained within the fabric of the
t-shirt, so that it cleans itself and a full load of washing.
The Idea has been related to festivals in the summer,
in particular Glastonbury, where each visitor will
receive a t-shirt covered in detergent dots. Once the
t-shirt is taken home and washed you are left with
your own number and a unique pattern of dots.