Edward Heal

Proud Branding
Proud Galleries

Problem:
To re-brand and set the guidelines for both their
locations, Proud Central and Proud Camden, using
the existing logos. They wanted both locations to be
kept seperate, but work alongside each other.

Solution:
Their existing palette was divided up to give each
location a seperate colour, whilst keeping the layout
and design coherent across both identities.
The 'Shutter Eye' that appears in the logo was used
as a viewfinder to fill with elements that make up
Proud (people, music and Photography).

Whilst at us design studio.